Time magazine described YouTube as the beast with a billion eyes. It is just eight years old, but is growing at a fast pace. Every minute several hours of video get uploaded to YouTube. It gets a trillion page-views a year. Google bought YouTube in October 2006. Its massive size is a mixed blessing. TV has limited options of viewing whereas YouTube sifts through billions of options . An average user spends 15 minutes on YouTube , whereas he watches on average TV for 3 hours. The upkeep of YouTube is expensive. YouTube tries to tap the ad revenue, but since YouTube does not get the kind of attention the advertisers want, it is not a preferred medium. The advertisers would not like their reputed brands to be near the random stuff , at times weird too . Google, therefore, cannot charge as much as a satellite channel for the ads. But cleaning YouTube is not the answer. It thrives on its anarchy. YouTube is based in San Bruno , California , south of San Francisco. YouTube gets a billion search queries a day. After Google, it is the second largest search engine on the Internet. But video search is not similar to web pages search. Web pages can be read, as there are words. But a computer cannot watch a movie. It cannot look at the huge string of 1’s and 0’s that make a video file. The solution is verbal description of the videos depending on user behaviour. YouTube will survive, but there should be a totally new strategy for it. The designing work is always in progress. The contents should be easily navigable. Its background colour is therefore made gray. Formerly there was a grid of videos. Now, there is a list of channels on the left hand side and the feed informs you the recent videos from those channels. Each channel has a bunch of videos grouped together on to one page. This is done by an individual user. The users organise the videos to overcome the chaos. There is a limitation to the fragmentation of cable TV. YouTube can do it infinitely. Yet, you cannot watch YouTube on TV. YouTube, however is producing its own content. By organising content, any individual can run a channel. The individual channels have subscribers. YouTube is attempting to beat TV, but in doing so it will become TV. It the dilutes its anarchic character.
Wednesday, July 23, 2014
Youtube
YouTube
Time magazine described YouTube as the beast with a billion eyes. It is just eight years old, but is growing at a fast pace. Every minute several hours of video get uploaded to YouTube. It gets a trillion page-views a year. Google bought YouTube in October 2006. Its massive size is a mixed blessing. TV has limited options of viewing whereas YouTube sifts through billions of options . An average user spends 15 minutes on YouTube , whereas he watches on average TV for 3 hours. The upkeep of YouTube is expensive. YouTube tries to tap the ad revenue, but since YouTube does not get the kind of attention the advertisers want, it is not a preferred medium. The advertisers would not like their reputed brands to be near the random stuff , at times weird too . Google, therefore, cannot charge as much as a satellite channel for the ads. But cleaning YouTube is not the answer. It thrives on its anarchy. YouTube is based in San Bruno , California , south of San Francisco. YouTube gets a billion search queries a day. After Google, it is the second largest search engine on the Internet. But video search is not similar to web pages search. Web pages can be read, as there are words. But a computer cannot watch a movie. It cannot look at the huge string of 1’s and 0’s that make a video file. The solution is verbal description of the videos depending on user behaviour. YouTube will survive, but there should be a totally new strategy for it. The designing work is always in progress. The contents should be easily navigable. Its background colour is therefore made gray. Formerly there was a grid of videos. Now, there is a list of channels on the left hand side and the feed informs you the recent videos from those channels. Each channel has a bunch of videos grouped together on to one page. This is done by an individual user. The users organise the videos to overcome the chaos. There is a limitation to the fragmentation of cable TV. YouTube can do it infinitely. Yet, you cannot watch YouTube on TV. YouTube, however is producing its own content. By organising content, any individual can run a channel. The individual channels have subscribers. YouTube is attempting to beat TV, but in doing so it will become TV. It the dilutes its anarchic character.
Time magazine described YouTube as the beast with a billion eyes. It is just eight years old, but is growing at a fast pace. Every minute several hours of video get uploaded to YouTube. It gets a trillion page-views a year. Google bought YouTube in October 2006. Its massive size is a mixed blessing. TV has limited options of viewing whereas YouTube sifts through billions of options . An average user spends 15 minutes on YouTube , whereas he watches on average TV for 3 hours. The upkeep of YouTube is expensive. YouTube tries to tap the ad revenue, but since YouTube does not get the kind of attention the advertisers want, it is not a preferred medium. The advertisers would not like their reputed brands to be near the random stuff , at times weird too . Google, therefore, cannot charge as much as a satellite channel for the ads. But cleaning YouTube is not the answer. It thrives on its anarchy. YouTube is based in San Bruno , California , south of San Francisco. YouTube gets a billion search queries a day. After Google, it is the second largest search engine on the Internet. But video search is not similar to web pages search. Web pages can be read, as there are words. But a computer cannot watch a movie. It cannot look at the huge string of 1’s and 0’s that make a video file. The solution is verbal description of the videos depending on user behaviour. YouTube will survive, but there should be a totally new strategy for it. The designing work is always in progress. The contents should be easily navigable. Its background colour is therefore made gray. Formerly there was a grid of videos. Now, there is a list of channels on the left hand side and the feed informs you the recent videos from those channels. Each channel has a bunch of videos grouped together on to one page. This is done by an individual user. The users organise the videos to overcome the chaos. There is a limitation to the fragmentation of cable TV. YouTube can do it infinitely. Yet, you cannot watch YouTube on TV. YouTube, however is producing its own content. By organising content, any individual can run a channel. The individual channels have subscribers. YouTube is attempting to beat TV, but in doing so it will become TV. It the dilutes its anarchic character.
