Marketing ganga

Friday, July 11, 2014

Short Term Gain - Long Term Gain

Short Term Gain – Long Term Gain

HP-to-take-over-Autonomy-007HP bought  Autonomy, a software company to achieve short term growth at the expense of long term innovation that can produce profits and jobs. The other such companies which sacrificed long term term growth for short term gain are Kodak and Merck.
HP got a software company but lost its ability to innovate from within by discarding in part its engineering – driven culture for a sales orientation .